促銷作用。經(jīng)調(diào)查，兒童挑選食品外包裝一般來說更偏向于明亮的、顏色絢麗的食品包裝，對于設(shè)計偏暗和色彩單一的包裝食品少有問津。

Promotion effect. After investigation, children tend to prefer bright and colorful food packaging when choosing food packaging, with little attention paid to packaging with dark design and single color.

味覺暗示。兒童的聯(lián)想能力很是豐富，不同的顏色，可以讓兒童聯(lián)想到不同食物的味道，他們會習慣性地根據(jù)自己已有的色彩經(jīng)驗，從包裝的色彩中來感受食品的味覺，如紅色的，可能會聯(lián)想到辣椒，紫色的，可能會想到葡萄等。

Taste suggestion. Children have rich associative abilities, and different colors can help them associate the taste of different foods. They will habitually feel the taste of food from the packaging colors based on their existing color experience, such as red, which may associate with chili peppers, purple, grapes, etc.

樹立品牌形象。一個成功的色彩包裝設(shè)計，能夠讓兒童從腦海中記住這個品牌，當再次看到這個顏色的時候，對顏色的熟悉感會在第一時間聯(lián)想到這個品牌的食物。從而促進兒童的消費需要。

Establish brand image. A successful color packaging design can make children remember the brand from their minds. When they see the color again, their familiarity with the color will immediately associate it with the brand's food. Thus promoting children's consumption needs.

有了上面這些對色彩基礎(chǔ)的認識，那我們就要從三方面對兒童食品包裝進行設(shè)計。根據(jù)大多數(shù)兒童心理特征來選擇合適的色彩基調(diào)。

With the above understanding of color foundations, we need to design children's food packaging from three aspects. Choose the appropriate color tone based on the psychological characteristics of most children.

1.—般來說選用明麗度比較高的曖色系來進行設(shè)計，如淡黃，橘黃，橘紅這些都是普遍受兒童喜歡的顏色。

Generally speaking, warm colors with high brightness are chosen for design, such as light yellow, orange yellow, and orange red, which are commonly favored by children.

⒉.食品味道與兒童對色彩的聯(lián)系緊密。如紅橙的果實一般給人甜的感覺，那就用紅橙色材料來作為甜食的包裝物等。

2. The taste of food is closely related to children's perception of color. If the fruit of a red orange gives a sweet feeling, then use red orange materials as packaging for desserts, etc.

3.色彩要和圖形相結(jié)合，通過兩相結(jié)合來形象地表現(xiàn)食品的味道。讓孩子看一眼就流口水的顏色和圖形的包裝，就是要追求的境界。從原理上來說也很簡單，就是用所有的設(shè)計元素來共同表現(xiàn)食品的味覺信息。

3. Colors should be combined with graphics to vividly depict the taste of food. The packaging of colors and graphics that make children drool at a glance is the realm to pursue. In principle, it is also very simple, which is to use all design elements to jointly express the taste information of food.

總之，通過對兒童食品包裝的研究分析，我們知道現(xiàn)代的兒童食品包裝已經(jīng)不是傳統(tǒng)意義上的“包裝"了，它是集娛樂、功用、文化、健康于—體的“藝術(shù)作品”了。

In short, through the research and analysis of children's food packaging, we know that modern children's food packaging is no longer the traditional meaning of "packaging". It is an "artistic work" that integrates entertainment, function, culture, and health.

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