近年，社交平臺上出現(xiàn)一股秀“奶茶通勤包”風(fēng)，秀的不是常規(guī)大牌包包，而是各種奶茶外賣袋。

　　In recent years, there has been a trend of showing off "milk tea commuting bags" on social media platforms, not just regular branded bags, but various milk tea takeaway bags.

　　大街上、地鐵站、寫字樓……年輕人們神態(tài)自若地拎著各式外賣袋穿梭其中，特別是設(shè)計精美能保溫的奶茶外賣打包袋居多。在南方一些城市，奶茶袋甚至風(fēng)靡到被封為新一代“市包”并登上熱搜。

　　On the streets, subway stations, office buildings... young people calmly carry various takeout bags and shuttle through them, especially the beautifully designed milk tea takeout packaging bags that can keep warm. In some cities in the south, milk tea bags have even become so popular that they have been labeled as the new generation of "market bags" and have topped the hot search list.

　　這些博主不僅在各大社交平臺上，煞有介事地曬自己的奶茶通勤包，“一周五色不重樣”，“背什么新款，取決于公司下午茶喝什么”……網(wǎng)友也一本正經(jīng)地配合點贊、發(fā)評論，稱這些做法是“看了想報警”的程度。

　　These bloggers not only show off their milk tea commuting bags on major social media platforms with great seriousness, saying "five colors no different for a week" and "what new products to carry depends on what the company drinks for afternoon tea"... Netizens also cooperate with them seriously, like and comment, saying that these practices are to the extent of "wanting to report to the police after seeing them".

　　網(wǎng)友在挖掘奶茶打包袋的路上一去不回頭，現(xiàn)在又有人解密了這種袋子的另一項新功能——出差泡腳神器。?

　　Netizens have been searching for bubble tea packaging bags without looking back, and now someone has deciphered another new feature of this bag - a travel foot soaking tool.?

　　網(wǎng)友總結(jié)了這些奶茶外賣袋的6大好處：實惠、保溫、防水、能裝、結(jié)實、可重復(fù)使用。??

　　Netizens have summarized the 6 major benefits of these milk tea takeaway bags: affordability, insulation, waterproofing, ability to hold, durability, and reusability.??

　　與其他行業(yè)不同，別人的包材多是從實用進(jìn)化到好看，奶茶業(yè)的包材則有點“反向進(jìn)化”。在茶飲行業(yè)不斷“進(jìn)化”下，品牌之間為凸顯品牌文化，外賣袋也成為展現(xiàn)自我、搶奪眼球的重要載體之一。

　　Unlike other industries, the packaging materials of others have evolved from practical to attractive, while the packaging materials of the milk tea industry have undergone a bit of "reverse evolution". Under the continuous evolution of the tea beverage industry, takeaway bags have become an important carrier for brands to showcase their brand culture and grab attention.

　　原本平平無奇的奶茶打包袋會被印上品牌專屬主色調(diào)、專屬花紋與logo，有時還會與熱播影視、熱門游戲進(jìn)行聯(lián)名。

　　The originally ordinary milk tea packaging bags will be printed with brand exclusive main colors, exclusive patterns, and logos, and sometimes co branded with popular movies, TV shows, and games.

　　包裝后的奶茶打包袋甚至激發(fā)起消費者收藏的欲望，同時也讓這些奶茶袋子成為了行走的品牌廣告。

　　The packaged milk tea bags even stimulate consumers' desire to collect, while also making these milk tea bags a walking brand advertisement.

　　如奈雪與老佛爺聯(lián)名推出的奶茶手提袋，以老佛爺經(jīng)典的作品為靈感創(chuàng)作，黑白配色，讓包裝保持了沉穩(wěn)和獨特。后來與印象莫奈聯(lián)名，推出PVC材質(zhì)的透明袋，與人民日報的報紙風(fēng)打包袋。

　　The milk tea tote bag jointly launched by Naixue and Lao Fu Ye is inspired by Lao Fu Ye's classic works, with black and white color matching, keeping the packaging steady and unique. Later, in collaboration with Impression Monet, they launched transparent PVC bags and newspaper style packaging bags for People's Daily.

　　作為商業(yè)產(chǎn)品包裝，產(chǎn)品包裝是品牌理念及產(chǎn)品特性的綜合反映，它會直接影響到消費者的購買欲，包裝是建立在產(chǎn)品與消費者之間極具親和力的手段。

　　As a commercial product packaging, product packaging is a comprehensive reflection of brand philosophy and product characteristics, which directly affects consumers' purchasing desire. Packaging is a highly approachable means established between products and consumers.

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